WHAT IF WE TREATED FEMALE SCIENTISTS LIKE CELEBRITIES?

From buzz surrounding the new film about NASA’s female mathematicians Hidden Figures to discussions about the opportunities for women in data science, there has been a lot of great news about women in STEM lately. One of the most exciting pieces of news is General Electric’s new campaign focused on closing the gender gap. GE has promised to place 20,000 women in technical roles by the year 2020, and is working towards equal gender representation in all of their entry-level technical roles. But our favorite part of this campaign is this inspiring commercial focused on female scientists – “What If Scientists Were Celebrities?

Misha Malyshev

When it comes to inspiring young girls and women to pursue careers in STEM, representation in films, television and other forms of popular media is essential. We applaud GE’s campaign to highlight the (often untold) stories of women in STEM. At Teza Technologies, Misha Malyshev and the rest of our team are working to inspire young children to pursue careers in STEM by supporting incredible organizations like After-School All-Stars and the Adler Planetarium.

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